How to add a Slideshow to Your Small Business Site

On March 23, 2012, in Web design, by Lola B

Follow @ihubbusiness If your business boasts a large range of beautiful products, what better way to showcase these than witih a slideshow? A slideshow is an excellent way to display a collection of  photos and in this  post I will show you how you can create a simple but effective one using Google's Picasa application. [...]

How to Add Google’s Driving Directions to Your Site

On March 23, 2012, in General Internet Marketing, Web design, by Lola B

Follow @ihubbusiness A good friend of mine has a beauty business which, unfortunately for her, located in a hard-to find part of her local area. This has had a detrimental impact on her sales, and has cost visitors to her business time and frustration in getting to appointments. Her's is a business that would benefit [...]

How to add a weather forecast to your website

On March 23, 2012, in General Internet Marketing, Web design, by Lola B

Follow @ihubbusiness If your business is driven or at least affected by weather conditions, one of the ways in which you can make your website useful is to add a weather forecast to your site. This is pretty easy to you and takes just a few steps. The myWeather gadget takes data from the www.weather.com [...]

Add a little Va Va Voom to your Small Business Site

On March 23, 2012, in Web design, by Lola B

Follow @ihubbusiness The best websites I know have  not only great navigation and outstanding content; they take things a step further by adding a few flourishes to their site here and there.  In the next four posts or so I will show you how to add video,  slideshows , weather forecasts and even driving directions [...]

10 must have WordPress Plugins


Follow @ihubbusiness I am having a great time at the moment experimenting with different plugins. Here are ten of the best ones that range from SEO boosting pluging  to plugins that will improve your reader experince. I suggest heading over to the WordPress.org site and having a further read if you want to know more. [...]

Backing up Your WordPress Site: 3 must know tips

On March 17, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness     I've written this post as a cautionary one – also  to emphasise the value of good techniques and best practices for your WordPress site when it comes to protecting the valuable content you have. Whilst WordPress remains a solid web publishing application, things do go wrong and as it is an [...]

Thoroughly Modern Milly- Blogger Interview

On March 5, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness   "How to be a passionate blogger"   Follow @ihubbusiness

GETTING STARTED: TWEETING FOR YOUR BUSINESS

On March 3, 2012, in Social Media, by Lola B

Follow @ihubbusiness   I cautiously suggested to a small business  that social media might be the way to promote the amazing content on her website (lol). Rolling of eyes , sighs with the inevitable look askance at me at the very thought. This, in the internet age! But hey, every challenge presents an opportunity. The [...]

4 Steps to a Digital Plan that Works

On February 17, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness     Whilst established and experienced marketers will have some form of digital or internet marketing plan in place, it is a reality that many small businesses who are new to internet marketing view it as “just another channel to market”.  This approach will invariably result in the failure of any online marketing [...]

4 Quick and Easy Ways To Improve Your Website’s Pulling Power.

On February 13, 2012, in Search Engines, by Lola B

Follow @ihubbusiness     1. Amplify your message on various online channels The most obvious advantage of the internet is in its superlative ability to virally communicate your message, thanks to the proliferation of a variety of online channels. You can have your company news on your press page within your website, tweet the link [...]

7 Questions to Ask from your Analytics Programme

On February 10, 2012, in General Internet Marketing, Search Engines, by Lola B

Follow @ihubbusiness It is difficult to generate sustainable improvements without measurements. Most people know this, but are unsure of how to do it and why. I use Google Analytics, which , certainly for small businesses should provide most of  what you need to guide your business to success. The question I am asked most often [...]

The Pitfalls of relevant direct marketing

On February 3, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness   Guest Post: Alia Haley Relevant direct marketing is actually what the modern world refers to as 'Customization'- delivering a personal message, packed and profiled as per the requirements of your customers. It essentially pertains to the trinity of understanding, grasping and catering. You need to understand what your audience truly wants, grasp [...]

Advertising as an Income Stream 14 ideas

On February 1, 2012, in Advertising Strategies, by Lola B

Follow @ihubbusiness     If you are looking for another income stream for your website or blog, and your blog attracts a good amount of traffic, it will be well worth your time investigating advertising opportunities.  As well as doing your own research, here are some ideas to get you thinking about what could be [...]

10 Blogging checks before you press “publish”

On January 30, 2012, in Content Development, by Lola B

Follow @ihubbusiness   New to blogging? Confused about what makes a good blog? It has recently been brought to my attention that the process of blogging is not as intuitive or easy as others who are more experienced may make it seem. How do you know if you have written a good post? What are [...]

Get Listed!: How to Manually Submit your Blog to the Main Search Engines

On January 30, 2012, in Search Engines, by Lola B

Follow @ihubbusiness   Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it [...]

Get more traffic for your blog through email and social media

On January 16, 2012, in E-mail marketing, by Lola B

Follow @ihubbusiness   If you are only using your email to communicate product updates to your subscribers, you could be missing out on the big 'secret' others have discovered: integrating email with social media is a great way of getting  more exposure for your content. Here are some ideas you could try:   1. Highlight [...]

What is Social Bookmarking? 7 sites worth digging

On January 14, 2012, in Social Media, by Lola B

Follow @ihubbusiness   According to Wikipedia, “Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is a significant feature of social bookmarking systems, enabling [...]

Outtwittered? 7 cool ways to use Twitter

On January 6, 2012, in Social Media, by Lola B

Follow @ihubbusiness   I recently tweeted my 'learn of the week'( lol- ok one of them) which was that whilst Twitter is great as a marketing tool, it is hardly a place for nuance. This got me thinking that it was about time I responded to the still many people who profess to not 'get' [...]

5 Cool Sites for Free Images

On January 6, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness Having great images to dress your blog posts makes for terrific eye-candy for visitors to your blog. Nowadays it is so easy to get hold of fabulous photos through the creative commons scheme that there really should be no excuse not to use images on your posts. With that in mind, here are [...]

Marketing for Startups

On January 4, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness   Guest post – Sarah Wickline   The days of physically hanging out a shingle to make your presence known are outdated.  Even the old fashioned method of hanging flyers or purchasing billboard space is too minimal to really span the reach necessary to help launch a startup.  These days online marketing isn’t [...]

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ABOUT

Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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