5 Ways to More Fruitful Client Interactions

On November 12, 2013, in General Internet Marketing, by Lola B

Follow @ihubbusiness Guest post   We all know the old adage that if you treat people well, they’ll behave in a similar manner. So be respectful. Be courteous. Be interested.  But how much more does this apply when dealing with clients who are the lifeblood of your business? Your clients are your best, or worst, [...]

Keys to Locating the Best Guest Bloggers for Your Website

On November 12, 2013, in General Internet Marketing, by Lola B

Follow @ihubbusiness Guest post   Having a good blog on your website can help you gain more visitors and keep them coming back.  However, you need to spend a lot of time and effort to keep your blog updated constantly. If you do not have enough time to write blog posts regularly, you can rely [...]

Common Pitfalls in Article Marketing

On October 1, 2013, in Advertising Strategies, General Internet Marketing, by Lola B

Follow @ihubbusiness   Guest Post Article marketing, done correctly, is a highly effective way to market your products and services.  If you have tried your hand at article marketing without seeing the promised rewards, it could be that you have fallen into some of the common pitfalls. Article marketing does not rely on likes and [...]

Link Building: Black Hat SEO vs. White Hat SEO

On September 30, 2013, in General Internet Marketing, by Lola B

Follow @ihubbusiness Guest post  Link Building is the process through which the link of an individual or business is promoted by displaying it on other websites. It is vital for online promotion that a website is ranked highly during the keyword search process.  Every quality link that is created is considered as a vote of [...]

5 Effective Content Marketing Strategies

On August 18, 2013, in General Internet Marketing, by Lola B

Follow @ihubbusiness Guest Post – Aimee Claire, freelance writer Over the years it has always been said that “content is king” when it comes to online marketing strategies.  Today, that premise still holds true.  However, recent changes in search engine algorithms have shifted how marketers approach their online efforts.  The days of publishing poorly written, [...]

Document Storage Challenges Facing Businesses Today

On August 13, 2013, in General Internet Marketing, by Lola B

Follow @ihubbusiness Guest post   In today’s digital age, we have access to more data than ever before. At home, consumers are inundated with information across their televisions, computers and many other facets of daily life. For companies, this increased access to data can pose a serious storage problem. For home-based and small businesses, storing [...]

Understanding Online Behaviour Quick Tips on getting to grips with the online world

On June 3, 2013, in General Internet Marketing, by Lola B

Follow @ihubbusiness Guest post by Leslie Harding   With 2,405,518,376 internet users across the world making the most of your online presence has never been more vital. (S1) If you are thinking of starting your own business there are a few things to consider when it comes to your potential consumers and your own online [...]

5 Reasons Your Competitors Are Clueless About Internet Marketing

On March 20, 2013, in General Internet Marketing, by Lola B

Follow @ihubbusiness   Guest post   When it comes to small businesses and the internet, a surprising number have little or no presence at all and there are at least 5 good reasons for this. We’ll look into these reasons in detail and explain why your competitor’s ignorance is a good thing for your business. [...]

How to Take Your Offline Marketing to the Digital World

On March 6, 2013, in General Internet Marketing, by Lola B

Follow @ihubbusiness Guest Post Imagine your business’ well-engineered service and goods available to 10,000 people.  Now, imagine your revenue stream when made accessible to more, potentially twice or threefold.  A brand’s chances of making impressions on market consumers increase as more platforms are exercised. It doesn’t take a keen businessperson to understand the effectiveness of [...]

Web conferencing- the why, why now and how

On October 9, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness       Three out of five UK SMBs say they’ll be introducing video conferencing within the next five years, a third are using it already (according to a recent poll by research company IDC). So what’s it all about? Here’s my very short guide to the why, why now and how of [...]

9 redundant phrases to avoid at all costs.

On September 16, 2012, in Content Development, by Lola B

Follow @ihubbusiness     Many of the phrases that I call “redundant” are meaningless stock phrases that add little, if anything, to the core of your message. You can spot these redundant words by reading them aloud; doing so will show you just how ludicrous they sound. My advice is to put your copywriting on [...]

5 Ways to Recover from the Google Penguin Update

On August 28, 2012, in Content Development, General Internet Marketing, Search Engines, by Lola B

Follow @ihubbusiness Guest post: David Kendall     Relatively minor algorithm adjustments are commonplace from Google. The “Penguin” update, however, was much more broad and far-reaching than most. Many blogs and other websites saw their rankings plummet and their traffic drop drastically as a result of the update. In some cases, of course, the changes [...]

Important Role of CMS in Your Business

On July 16, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness   With the drastic increase in the amount of content being uploaded to the internet daily; it has created a need for content management system (CMS). CMS are used in reference to numerous websites. They allow the users to edit the content of the websites without possessing any programming knowledge or any software [...]

Improve your Productivity with this

On June 5, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness Guest Post: Sachin For small business internet marketers, how to achieve a high level of productivity with less( time, money, resources etc) is the holy grail of most marketers. There are a plethora of tools out there that promise much and deliver little in terms of productivity.- that is the lesser problem. How [...]

How to use video for SEO

On June 2, 2012, in Search Engines, by Lola B

Follow @ihubbusiness     Guest post: Rex Winter Looking for more creative ways to stimulate traffic? Read on… Video is an increasingly dominant form of online content, with sites like YouTube attracting millions of visitors every single day. People like videos because they’re easy to digest, and often because they’re entertaining. Videos give content creators [...]

9 Ways to Persuade with Your Content

On May 4, 2012, in Content Development, by Lola B

Follow @ihubbusiness    Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Influence, his  classic book on persuasion, explains the psychology of why people say "yes"— and how to apply these understandings. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves [...]

5 considerations for your small business marketing strategy

On April 24, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness   Producing a marketing strategy can at first seem daunting; however it needn't be.  A decent marketing strategy doesn't have to be a War and Peace type of effort. Here are some of the most important considerations to get you started and apply a simple framework:     1. Know your market   [...]

What do your customers want?

On April 17, 2012, in Search Engines, by Lola B

Follow @ihubbusiness   The secret to repeat visits and customer advocacy? Have a reputation for giving your customers what they want.  There are a number of ways of discovering this, including polls, surveys, existing customer feedback. In this post I want to give you 3 additional sources of insight into your customers’ needs and wants. [...]

Improve your ranking: Crawling, Indexing and Searching for beginners

On April 11, 2012, in Search Engines, by Lola B

Follow @ihubbusiness Making sure your website has a strong position in the results pages of the search engines will help you improve your chances of getting even more visitors to your website. In order to achieve this you'll need to understand the three key steps used by search engines: Crawling, Indexing and Searching. So, what [...]

Transitioning from WordPress.com to Self Hosting

On March 28, 2012, in Content Development, by Lola B

Follow @ihubbusiness If you have a WordPress.com account, there will come a time when you may feel constrained by the limited number of themes, plugins, and widgets that you have;or may want to extend the functionality of your site, for example the ability to add adsense adverts. Should this time come, you will need to [...]

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ABOUT

Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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