How to add a Slideshow to Your Small Business Site

On March 23, 2012, in Web design, by Lola B

Follow @ihubbusiness If your business boasts a large range of beautiful products, what better way to showcase these than witih a slideshow? A slideshow is an excellent way to display a collection of  photos and in this  post I will show you how you can create a simple but effective one using Google's Picasa application. [...]

How to Add Google’s Driving Directions to Your Site

On March 23, 2012, in General Internet Marketing, Web design, by Lola B

Follow @ihubbusiness A good friend of mine has a beauty business which, unfortunately for her, located in a hard-to find part of her local area. This has had a detrimental impact on her sales, and has cost visitors to her business time and frustration in getting to appointments. Her's is a business that would benefit [...]

How to add a weather forecast to your website

On March 23, 2012, in General Internet Marketing, Web design, by Lola B

Follow @ihubbusiness If your business is driven or at least affected by weather conditions, one of the ways in which you can make your website useful is to add a weather forecast to your site. This is pretty easy to you and takes just a few steps. The myWeather gadget takes data from the www.weather.com [...]

Add a little Va Va Voom to your Small Business Site

On March 23, 2012, in Web design, by Lola B

Follow @ihubbusiness The best websites I know have  not only great navigation and outstanding content; they take things a step further by adding a few flourishes to their site here and there.  In the next four posts or so I will show you how to add video,  slideshows , weather forecasts and even driving directions [...]

7 Small Business Mistakes to Avoid at All costs


Follow @ihubbusiness Ever wish you knew then what you know now?  What would you do differently?  What would you do again?What would you absolutely not do? I've spent a good part of the last few months talking to a significant number of startups and small businesses about the above-  to find common themes around the area [...]

Four Fears That Sink a Website

On October 26, 2011, in Web design, by Lola B

Follow @ihubbusiness   By Sharon Lane Your website is one of the most important tools in your business growth arsenal. However, website development is a complex science, and there are any number of opportunities for the process to go awry. Following are four common decision points where uncertainty or indecision can compromise the execution of [...]

Is Your Website Killing Your Conversions?

On October 20, 2011, in Web design, by Lola B

Follow @ihubbusiness Is Your Website Fit For Purpose? Do you want a website that converts visitors into paying customers? If so this article has been written especially for you. Ask yourself  these diagnostic  questions to determine if your website is helping or hindering your efforts. Then take action!   1. Do the features of your website [...]

HTML for absolute beginners

On September 28, 2011, in Search Engines, Web design, by Lola B

Follow @ihubbusiness   As you progress in your online empire building you will need to become more acquainted with HTML or hypertext mark-up language. This is the language that is used to deliver the content of a web page. Your best is to undertake one of the courses for free run by w3 schools (what [...]

WordPress startups online: 3 plugins to have as a minimum

On August 23, 2011, in Search Engines, Web design, by Lola B

Follow @ihubbusiness I was recently asked  by a newbie WordPress user to recommend my 'must have' plugins.  There are very many plugins which are pretty good, but as a minimum here are my three recommendations:   1.Akismet   This is a great way of protecting your  WordPress blog from spam. Spam can really bring down [...]

WordPress users- 4 useful tips to secure your blog and your content

On August 19, 2011, in Content Development, Web design, by Lola B

Follow @ihubbusiness     One of the first pieces of advice I was given in relation to my WordPress blog was the importance of securing it.  The worst case scenario- ie everything disappearing into the ether almost overnight- is not good news. Here are some tips I have been given which are shown below:   [...]

How to get a guaranteed audience for your content

On July 19, 2011, in Web design, by Lola B

Follow @ihubbusiness Get subscribers! Subscribers represent a guaranteed audience for your website content.  Commonly RSS feeds are the way people get their audience to subscribe to their content but it is useful to offer subscriptions by email as well by using Feedburner. It is also worth having your Twitter account updated with new posts.   [...]

Do you have a website or an online brochure?

On June 27, 2011, in Web design, by Lola B

Follow @ihubbusiness  If you are not sure then run your website through the following checks:   1. Your visitors know why they are on your site.        Ask a few people who have never visited your site to tell you what they think you are trying to achieve. If they draw a blank, it’s back [...]

SEO :How to get visitors to your site through search

On June 27, 2011, in Search Engines, Web design, by Lola B

Follow @ihubbusiness Part 4 – Create Page Titles containing your keywords Now that you have your keywords which you have also worked into the content of your website, you can now pay attention to your page titles. Search engines give a great deal of weight to title tags so make good use of your keywords [...]

9 Vital Steps to Improve the Performance of Your Business Website

On June 25, 2011, in E-commerce, Web design, by Lola B

Follow @ihubbusiness   If you own an internet business, your number one goal is to convert visitors into buyers.  This is not as simple as it may sound.  Consumers of today are critically aware of the perils and scams that pervade the internet . Legitimate businesses must find ways to separate their business from the [...]

Web design: your 8 point check list:

On June 25, 2011, in Web design, by Lola B

Follow @ihubbusiness   Friendly advice: don’t skimp on the design of your website!  Web design is probably the most important expression of your online business. So much so, that it is probably the one area worth splashing out on to get it spot-on. So if you take our advice and outsource, here are the things [...]

6 steps to choosing a logo for your website.

On June 25, 2011, in Web design, by Lola B

Follow @ihubbusiness   There are at least 6 things to think about when briefing your logo designer:      1.What is your brand ‘essence’- the core of what you are providing? 2.How would you like your brand depicted? For example, your company name can be written in a stylised font which becomes the logo (think [...]

Taglines made simple

On June 25, 2011, in Web design, by Lola B

Follow @ihubbusiness Cutting to the chase, a tagline means being clear about three key areas: Your mission Your promise Your brand Knowing what you are trying to achieve and drilling it down into these three areas will provide a great reference point for all you do moving forward. 1.Your mission   Don’t be cool, be [...]

10 Paragons of online marketing excellence

On June 13, 2011, in Web design, by Lola B

Follow @ihubbusiness     We all need role models, even virtual ones on the internet. Role models prove that there is light at the end of the tunnel. They give us a reason to continue to move forward and more importantly examples we can emulate in our own way. So we like them. Here are [...]

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ABOUT

Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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