8 Very Effective Tactics To Promote Your Blog Now

On September 21, 2011, in Advertising Strategies, Search Engines, by Lola B

Follow @ihubbusiness         A colleague of mine recently spoke to me about an email he had received from a subscriber which spoke of frustration of not being able to increase the number of visitor’s to her( the subscriber’s) site. When my colleague asked her what she had been doing to promote her [...]

8 steps to effectively market your business online

On September 9, 2011, in Advertising Strategies, Search Engines, by Lola B

Follow @ihubbusiness   Here are some best practice Internet Marketing Tips to help you boost your Internet Traffic and Online Visibility Step1. Develop a marketing plan Start with the end in mind Set some goals Choose a few strategies from each of the tips below Set some realistic time lines  Constantly evaluate your results Step [...]

7 reasons why every small business should embrace a Social Media optimized future

On September 7, 2011, in Search Engines, by Lola B

Follow @ihubbusiness     First, a   Wikipedia definition of Social Media which I have pasted here:   The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and [...]

9 ways to promote your blog on the tightest of budgets

On August 30, 2011, in Search Engines, by Lola B

Follow @ihubbusiness These are great resources for every small business or startup on a tight budget: 1        Set up a Twitter account and start connecting  with like-minded people and promote each post.   2        Use  Bufferapp and increase your clickthrough rate by 200% (source Bufferapp)     3        Use Crowdbooster for Twitter analytics in order [...]

WordPress startups online: 3 plugins to have as a minimum

On August 23, 2011, in Search Engines, Web design, by Lola B

Follow @ihubbusiness I was recently asked  by a newbie WordPress user to recommend my 'must have' plugins.  There are very many plugins which are pretty good, but as a minimum here are my three recommendations:   1.Akismet   This is a great way of protecting your  WordPress blog from spam. Spam can really bring down [...]

5 high impact metrics to track on your site

On August 9, 2011, in Search Engines, by Lola B

Follow @ihubbusiness It has to be done, so it's worth knowing which metrics will give you the most relevant information to help your business grow. Here are five pretty useful ones to use:   1.Visitors and Unique Visitors The number of vistors to your site includes everyone who viewed a page on it. This means [...]

No follow links explained and how to make them

On July 20, 2011, in Search Engines, by Lola B

Follow @ihubbusiness   When search engines call a blog or site, attention is paid to each link and each link in turn is followed to its origin source. The average blog or website will accumulate hundreds or even many thousands of links in its career (archives). Clearly it is helpful to have the search enginecrawlers follow [...]

Making and breaking links: Do follow and No follow

On July 20, 2011, in Search Engines, by Lola B

Follow @ihubbusiness     There are a number of terms flying around on the internet with no obvious purpose other than that of bamboozling people. Ok; some of these terms are self-explanatory, for example the link tagged with no follow can probably be inferred (ie do not follow) as can do- follow (ie allow this [...]

SEO:Your definitive guide to the top SEO strategies

On July 20, 2011, in Search Engines, by Lola B

Follow @ihubbusiness   Marketing Sherpa’s 2012 Search Marketing Benchmark Report –‘ SEO Edition: Research and insights on the creating and capitalizing on a rich end-user search experience’ gives some great insight into the seo strategies that are most likely to produce results. Here they are in order of effectiveness from the most effective to the [...]

SEO: 5 web metrics you need to know

On July 10, 2011, in Search Engines, by Lola B

Follow @ihubbusiness   Keep it simple The  internet, with its accompanying jargon, can be slightly overwhelming.   The solution is to identify the terms you are most likely to use  and come across on a regular basis and leave the rest to the experts. These five metrics are probably your best bet.  1. Hits  Hits are the total number of [...]

Tips for creating great link bait

On July 10, 2011, in Search Engines, by Lola B

Follow @ihubbusiness Linking- the holy grail of internet marketing. 1. Give them a reason to link to you . The great thing about this technique when it's done effectively is that it will make other websites promote your online presence. And why would they do this? Mainly, they would be interested to promote you because [...]

4 SEO copywriting basics you need to know

On July 10, 2011, in Search Engines, by Lola B

Follow @ihubbusiness What is the absolute minimum you need to get right?   1. Title General wisdom about titles is to ensure you put in your keywords- ideally towards the front of the title. So, if your business was web design for small businesses,  and your keywords web design, you would want to put those [...]

SEO: the 3 most important things to remember

On June 27, 2011, in Search Engines, by Lola B

Follow @ihubbusiness SEO:  the 3 main elements to get right:   • Keyword Research / Strategy • On Page Optimization • Off Page Optimization Keyword Research The keywords that you choose for your website determine the ultimate success or failure of your campaign. You need to ask yourself, “What will my ideal customers search for [...]

SEO : How to get visitors to your site through search.

On June 27, 2011, in Search Engines, by Lola B

Follow @ihubbusiness Part 5– Encourage incoming links to your website Webpage optimisation , which we have looked at in the previous four blogs ,is just one half of the equation. The other ; more weighted half is encouraging links into your website.   Why this is important?   Around 75% of Google’s algorithms (the search [...]

SEO :How to get visitors to your site through search

On June 27, 2011, in Search Engines, Web design, by Lola B

Follow @ihubbusiness Part 4 – Create Page Titles containing your keywords Now that you have your keywords which you have also worked into the content of your website, you can now pay attention to your page titles. Search engines give a great deal of weight to title tags so make good use of your keywords [...]

SEO:How to get visitors to your site through search

On June 27, 2011, in Content Development, Search Engines, by Lola B

Follow @ihubbusiness Part 3 Develop a content strategy based on your keywords   If you have found a dozen keywords or keyphrases that are perfect for your site, start writing your website content.  Here are some general guidelines for writing content:   Map out your ideal customer and develop an in-depth understanding of the       problems [...]

SEO: How to get visitors to your site through search

On June 27, 2011, in Search Engines, by Lola B

Follow @ihubbusiness Part 2 of 5  Once you have made sure your site is as easy as possible for spiders to crawl, you can then move on to part 3 of the SEO process: Keyword research.    Four steps  to Keyword research.     Follow these four simple steps 1.      With the help of friends and [...]

SEO: How to get visitors to your site through search.

On June 27, 2011, in Search Engines, by Lola B

Follow @ihubbusiness A five -part  SEO course Part 1 Before you really get started, read the advice provided by Google webmasters on how to optimise your website atwww.google.com/webmasters. All the main search engines offer their own advice on how to optimise your website. SEO is a constantly evolving area and it is also worth reading [...]

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ABOUT

Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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