5 Ways to Recover from the Google Penguin Update

On August 28, 2012, in Content Development, General Internet Marketing, Search Engines, by Lola B

Follow @ihubbusiness Guest post: David Kendall     Relatively minor algorithm adjustments are commonplace from Google. The “Penguin” update, however, was much more broad and far-reaching than most. Many blogs and other websites saw their rankings plummet and their traffic drop drastically as a result of the update. In some cases, of course, the changes [...]

How to use video for SEO

On June 2, 2012, in Search Engines, by Lola B

Follow @ihubbusiness     Guest post: Rex Winter Looking for more creative ways to stimulate traffic? Read on… Video is an increasingly dominant form of online content, with sites like YouTube attracting millions of visitors every single day. People like videos because they’re easy to digest, and often because they’re entertaining. Videos give content creators [...]

What do your customers want?

On April 17, 2012, in Search Engines, by Lola B

Follow @ihubbusiness   The secret to repeat visits and customer advocacy? Have a reputation for giving your customers what they want.  There are a number of ways of discovering this, including polls, surveys, existing customer feedback. In this post I want to give you 3 additional sources of insight into your customers’ needs and wants. [...]

Improve your ranking: Crawling, Indexing and Searching for beginners

On April 11, 2012, in Search Engines, by Lola B

Follow @ihubbusiness Making sure your website has a strong position in the results pages of the search engines will help you improve your chances of getting even more visitors to your website. In order to achieve this you'll need to understand the three key steps used by search engines: Crawling, Indexing and Searching. So, what [...]

10 must have WordPress Plugins

Follow @ihubbusiness I am having a great time at the moment experimenting with different plugins. Here are ten of the best ones that range from SEO boosting pluging  to plugins that will improve your reader experince. I suggest heading over to the WordPress.org site and having a further read if you want to know more. [...]

4 Quick and Easy Ways To Improve Your Website’s Pulling Power.

On February 13, 2012, in Search Engines, by Lola B

Follow @ihubbusiness     1. Amplify your message on various online channels The most obvious advantage of the internet is in its superlative ability to virally communicate your message, thanks to the proliferation of a variety of online channels. You can have your company news on your press page within your website, tweet the link [...]

7 Questions to Ask from your Analytics Programme

On February 10, 2012, in General Internet Marketing, Search Engines, by Lola B

Follow @ihubbusiness It is difficult to generate sustainable improvements without measurements. Most people know this, but are unsure of how to do it and why. I use Google Analytics, which , certainly for small businesses should provide most of  what you need to guide your business to success. The question I am asked most often [...]

Get Listed!: How to Manually Submit your Blog to the Main Search Engines

On January 30, 2012, in Search Engines, by Lola B

Follow @ihubbusiness   Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it [...]

10 steps to help you plan your SEO strategy

On December 14, 2011, in Search Engines, by Lola B

Follow @ihubbusiness   If I were to ask any of my small business colleagues how they were conducting their search strategy, most would 'freak out' in response to the question. Search, or SEO, for many of them is a dark science, one that is full of weird and uncomfortable terms such as 'black hat', 'white [...]

Keywords: 5 best practices

On December 11, 2011, in Search Engines, by Lola B

Follow @ihubbusiness   The very foundation of a successful internet marketing strategy is the keywords chosen by the business to attract searchers. The basic idea is that you put keywords into your website pages in a way that will make it easy for search engine bots to locate them and look upon them as authoritative. [...]

8 Vital Skills for Small Business Internet Marketing.

On December 1, 2011, in Search Engines, by Lola B

Follow @ihubbusiness   The Internet brings with it a new world brimming with possibilities, opportunities and risks.  I know from my mentoring work that for small businesses new to the internet that the reality is also of an overwhelming and brave new world where old school tactics will not cut much muster. A first step [...]

Does Your Small Business Need a Push?

On November 18, 2011, in Search Engines, by Lola B

Follow @ihubbusiness   Few things are more frustrating than working all the hours the good Lord sends- only to find that your website is ranked somewhere on another planet. You have optimised your site, got all your keywords into all the correct SEO friendly positions, sent out a number of press releases, worked like a [...]

7 Small Business Mistakes to Avoid at All costs

Follow @ihubbusiness Ever wish you knew then what you know now?  What would you do differently?  What would you do again?What would you absolutely not do? I've spent a good part of the last few months talking to a significant number of startups and small businesses about the above-  to find common themes around the area [...]

New site? 5 Rock Solid Strategies to Get Your Content Found

On November 3, 2011, in Content Development, Search Engines, by Lola B

Follow @ihubbusiness     There are very many ways to improve your search engine ranking position, and for this reason it is key to work to a strategy that is both focused and achievable.  New businesses and those small businesses  can often feel that there  is little they can do to improve their Google listing [...]

How To Get More Visitors To Your Site: 5 Best Practice Strategies

On October 13, 2011, in Search Engines, by Lola B

Follow @ihubbusiness So you’ve spent a fair bit of time on the design of your site, you have created a great facebook page and have a growing following on Twitter. You have a blog which you update as regularly as you can. Still, you notice that the traffic you are getting to your site is [...]

30 vital tools for your small business SEO: Share this!

On October 10, 2011, in Search Engines, by Lola B

Follow @ihubbusiness   Improve your online effectiveness   Having an SEO tool kit is an essential part of search. No matter how confident you feel about your knowledge of your niche and the needs or wants of your customers; it really is essential to have tools which provide valuable insights for optimizing your search The [...]

5 SEO Fundamentals

On September 29, 2011, in Search Engines, by Lola B

Follow @ihubbusiness   Location, Location, Location! I came across some compelling content courtesy of the excellent seomoz  which highlights the power of search- in particular, ranking. Of particular interest was from a study on data leaked from AOL’s search query logs which revealed the following:   The first ranking position in the search results receives [...]

9 Facts About Page Rank You Need To Know

On September 29, 2011, in Search Engines, by Lola B

Follow @ihubbusiness   There is huge amount of focus still placed on the Page Rank- and ongoing debate on how important it is in , well, pulling rank. I cannot answer the question  regarding its definitive importance, although it is safe to say that a low Page Rank normally suggests you  may have problems, and [...]

HTML for absolute beginners

On September 28, 2011, in Search Engines, Web design, by Lola B

Follow @ihubbusiness   As you progress in your online empire building you will need to become more acquainted with HTML or hypertext mark-up language. This is the language that is used to deliver the content of a web page. Your best is to undertake one of the courses for free run by w3 schools (what [...]

Learning from Amazon-lessons in SEO

On September 28, 2011, in Search Engines, by Lola B

Follow @ihubbusiness   What is the secret of success on the Internet? Content? Social Media?  Lots of lovely links pointing to your site?  Web design?   Answer: Usefulness – and look no further than Amazon for a study in how to be phenomenally useful. An April 2010 study by comScore found:   Amazon Sites experienced [...]

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Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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