7 Questions to Ask from your Analytics Programme

On February 10, 2012, in General Internet Marketing, Search Engines, by Lola B

Follow @ihubbusiness It is difficult to generate sustainable improvements without measurements. Most people know this, but are unsure of how to do it and why. I use Google Analytics, which , certainly for small businesses should provide most of  what you need to guide your business to success. The question I am asked most often [...]

The Pitfalls of relevant direct marketing

On February 3, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness   Guest Post: Alia Haley Relevant direct marketing is actually what the modern world refers to as 'Customization'- delivering a personal message, packed and profiled as per the requirements of your customers. It essentially pertains to the trinity of understanding, grasping and catering. You need to understand what your audience truly wants, grasp [...]

5 Cool Sites for Free Images

On January 6, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness Having great images to dress your blog posts makes for terrific eye-candy for visitors to your blog. Nowadays it is so easy to get hold of fabulous photos through the creative commons scheme that there really should be no excuse not to use images on your posts. With that in mind, here are [...]

Marketing for Startups

On January 4, 2012, in General Internet Marketing, by Lola B

Follow @ihubbusiness   Guest post – Sarah Wickline   The days of physically hanging out a shingle to make your presence known are outdated.  Even the old fashioned method of hanging flyers or purchasing billboard space is too minimal to really span the reach necessary to help launch a startup.  These days online marketing isn’t [...]

10 Important tasks for your new WordPress blog

On December 31, 2011, in General Internet Marketing, by Lola B

Follow @ihubbusiness     One of my subscribers has finally been persuaded to set up a blog – and she asked me what the next steps should be. It is so easy to assume that others will know what to do; intuitively at least, however this assumption is not a valid one, especially where newbies [...]

Are you an innovative small business or startup?

On December 20, 2011, in General Internet Marketing, by Lola B

Follow @ihubbusiness Here's an open call for entries to the 10th edition of the Innovact Campus Awards, the springboard for young, innovative European talent.  Now in its tenth year, the Innovact Campus Awards are again challenging Europe’s most innovative students, young researchers and entrepreneurs to demonstrate that their start-up is the most innovative and daring! The [...]

11 ways to transform your email campaign

On October 4, 2011, in General Internet Marketing, by Lola B

Follow @ihubbusiness   To transform an e-mailing campaign is a significant task, particularly if you happen to be blessed with a very healthy email list. If however your emailing campaigns are not generating  the rewards expected, then it's worth revamping . Below are 11 steps you can take to renew your e-mail campaign.   1.Spring [...]

Smart e-mailing tactics for start ups and small businesses

On August 18, 2011, in General Internet Marketing, by Lola B

Follow @ihubbusiness   Research busts popular assumptions around when to email According to Pure 360, who analysed over 660,000 emails sent by 34 companies, there are distinct patterns in consumers' responses to different e-mail marketing promotions throughout the day.   They found that, contrary to popular assumptions, the volume of marketing emails opened drops markedly [...]

On Twitter we get excited if someone follows us. In real life we get really scared and run away.

On August 17, 2011, in General Internet Marketing, by Lola B

Follow @ihubbusiness The Internet, nailed in 10 (Includes the above, which is 'Anon'. Why are the best ones 'Anon'? Get in touch, 'Anon'!)     The Internet is just a world passing around notes in a classroom (Jon Stewart)     Give a person a fish and you feed them for a day; teach that [...]

One Man Navigates New Businesses Through the Shark Infested Sea of Top Tips

On August 5, 2011, in General Internet Marketing, by Lola B

Follow @ihubbusiness   When David Cameron launched Start-Up Britain earlier this year, he spawned a whole new lucrative advice industry which is becoming a dog-eat-dog world according to Duane Jackson, the software pioneer who was mentored to success, and in turn is mentoring others. “The start-up initiatives are brimming with must-have, success-guaranteed business advice, manuals, books, CDs, [...]

Time out: 5 great viral video sensations

On August 3, 2011, in General Internet Marketing, by Lola B

Follow @ihubbusiness 1. Chocolate Rain by Tay Zonday 70 million views says it all- hilarious to boot. Should put a smile on the hardest of hearts.    2. Nick Vujicic and Bethany Hamilton Have met the guy and he is  for real and he is the deal. Gives a  new meaning to living life to the full [...]

Westminster Business School gets with the programme

On August 3, 2011, in General Internet Marketing, by Lola B

Follow @ihubbusiness   Calling all Westminster SMEs! Dr Magda Hercheui, Director of the University of Westminster's New Media Knowledge hub, has pulled together an excellent collection of tutors for the new  Business Bites programme, a programme of short courses designed to help SMEs get ahead online. Whilst many business education providers offer courses for SMEs, [...]

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ABOUT

Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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