Guest posting:why do it, and where to start

On August 10, 2011, in Content Development, by Lola B

Follow @ihubbusiness Guest posting is considered a good way of creating links back to your site. It's clearly not for everyone though, and you are betting on both your ability to powerfully communicate your credentials  and also the promises offered by your own website to potential visitors. Although the main benefits are in the potential [...]

23 things to write about when you don’t have a clue

On August 9, 2011, in Content Development, by Lola B

Follow @ihubbusiness   We all have days when we feel … Here are a few content ideas for  those grey, rainy days  when you need a bit of inspiration:   1. Take someone totally unconnected to your business and imagine their perspective. For example, The Edmund Blackadder guide to small business linkbuilding: 'Like a blunt pencil…. pointless". [...]

SEO:How to get visitors to your site through search

On June 27, 2011, in Content Development, Search Engines, by Lola B

Follow @ihubbusiness Part 3 Develop a content strategy based on your keywords   If you have found a dozen keywords or keyphrases that are perfect for your site, start writing your website content.  Here are some general guidelines for writing content:   Map out your ideal customer and develop an in-depth understanding of the       problems [...]

Why not doing Keyword research is not an option

On June 27, 2011, in Content Development, by Lola B

Follow @ihubbusiness  Being able to take a look at the words and phrases people use when looking for things online is invaluable. Rather than listening to people say what they think they might do, you get to observe what they actually did. And when aggregated, you get a nice view of the words people most often use [...]

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ABOUT

Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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