9 redundant phrases to avoid at all costs.

On September 16, 2012, in Content Development, by Lola B

Follow @ihubbusiness     Many of the phrases that I call “redundant” are meaningless stock phrases that add little, if anything, to the core of your message. You can spot these redundant words by reading them aloud; doing so will show you just how ludicrous they sound. My advice is to put your copywriting on [...]

5 Ways to Recover from the Google Penguin Update

On August 28, 2012, in Content Development, General Internet Marketing, Search Engines, by Lola B

Follow @ihubbusiness Guest post: David Kendall     Relatively minor algorithm adjustments are commonplace from Google. The “Penguin” update, however, was much more broad and far-reaching than most. Many blogs and other websites saw their rankings plummet and their traffic drop drastically as a result of the update. In some cases, of course, the changes [...]

9 Ways to Persuade with Your Content

On May 4, 2012, in Content Development, by Lola B

Follow @ihubbusiness    Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Influence, his  classic book on persuasion, explains the psychology of why people say "yes"— and how to apply these understandings. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves [...]

Transitioning from WordPress.com to Self Hosting

On March 28, 2012, in Content Development, by Lola B

Follow @ihubbusiness If you have a WordPress.com account, there will come a time when you may feel constrained by the limited number of themes, plugins, and widgets that you have;or may want to extend the functionality of your site, for example the ability to add adsense adverts. Should this time come, you will need to [...]

10 must have WordPress Plugins

Follow @ihubbusiness I am having a great time at the moment experimenting with different plugins. Here are ten of the best ones that range from SEO boosting pluging  to plugins that will improve your reader experince. I suggest heading over to the WordPress.org site and having a further read if you want to know more. [...]

10 Blogging checks before you press “publish”

On January 30, 2012, in Content Development, by Lola B

Follow @ihubbusiness   New to blogging? Confused about what makes a good blog? It has recently been brought to my attention that the process of blogging is not as intuitive or easy as others who are more experienced may make it seem. How do you know if you have written a good post? What are [...]

7 Small Business Mistakes to Avoid at All costs

Follow @ihubbusiness Ever wish you knew then what you know now?  What would you do differently?  What would you do again?What would you absolutely not do? I've spent a good part of the last few months talking to a significant number of startups and small businesses about the above-  to find common themes around the area [...]

New site? 5 Rock Solid Strategies to Get Your Content Found

On November 3, 2011, in Content Development, Search Engines, by Lola B

Follow @ihubbusiness     There are very many ways to improve your search engine ranking position, and for this reason it is key to work to a strategy that is both focused and achievable.  New businesses and those small businesses  can often feel that there  is little they can do to improve their Google listing [...]

10 Interesting Ways to Use Google Alerts for Your Business

On November 1, 2011, in Content Development, by Lola B

Follow @ihubbusiness Google’s worst kept secret (still in beta) – Google Alerts, is an excellent way to boost your information gathering and competitor intelligence processes. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. The interface is as easy as pie so [...]

For the CEO: 9 Business Reasons Why You Should Start A Blog

On October 21, 2011, in Content Development, by Lola B

Follow @ihubbusiness There is much to recommend blogging than its affordability. For the reluctant company boss, here  are at least 9 benefits businesses gain by blogging:   1. Blogging improves your online visibility, pushing you up the search rankings   That old playground maxim “Finders Keepers Losers Weepers” applies. You cannot hope to succeed online [...]

13 useful ways to generate ongoing, quality content for your blog

On September 28, 2011, in Content Development, by Lola B

Follow @ihubbusiness         I had a conversation with one of my subscribers last week who told me he was simply ‘dreading the idea of starting a blog’ because he couldn’t sustain the ongoing demand of content to feed hungry visitors’. Although he saw himself as being a competent writer, educated in fact [...]

How To Blog Like The Pros

On September 19, 2011, in Content Development, by Lola B

Follow @ihubbusiness   Content is King’ is the largely accepted maxim of today’s internet marketers, and for good reason. Search engines love fresh, relevant content and will reward you for this. Content is what your visitors are looking for when they come to your site. Your competitors will want to link to you if you [...]

Official-10 Ways To Build Credibility Into Your Blog

On September 17, 2011, in Content Development, by Lola B

Follow @ihubbusiness       The issue of trust within the internet is a significant one. How do you avoid your website or blog being seen as ‘some random blog’- to coin a phrase I heard recently?  Lack of trust is one of the main reasons why prospects do not become buyers. Credit card fraud, [...]

Blogging: Are You Convinced By It?

On September 15, 2011, in Advertising Strategies, Content Development, by Lola B

Follow @ihubbusiness   Picture by Creative Commons: Cambodia4Kidsorg Does anyone actually read blogs? Are you really convinced by them or not?    First I think a separation of the business blog from the personal one is necessary. These days the blog as a personal diary has more or less been replaced by Facebook and Twitter, [...]

11 Add-Value, Online tools To Enhance Your Blogging

On September 12, 2011, in Content Development, by Lola B

Follow @ihubbusiness   High quality content is the Holy Grail for every serious blogger and  it gets harder as the stakes are raised by equally high quality bloggers. If you are finding bit tough, or if you are looking for slicker ways to go abut your blogging, here are 15 most useful tools/resources to try. [...]

Are These the 10 Greatest Copywriters of Modern time?

On September 5, 2011, in Content Development, by Lola B

Follow @ihubbusiness     When you are starting out into the world of copywriting, it can be helpful to have a smattering of role models to refer back to. Below is a list of some of our favourites, in no particular order. Check them out online, purchase their books; learn from the masters.   1.      [...]

4-steps to a content strategy that really works

On September 3, 2011, in Content Development, by Lola B

Follow @ihubbusiness   During my 20 years in the field of sales and market development I have gained some pretty useful and surprisingly simple insights on the triggers of customer behaviour. My experiences have shown consistently that those customers who make purchases do so because they have little internal resistance to refuse – a ‘hot [...]

How To Find Travel Blogs That Rock

On August 31, 2011, in Content Development, by Lola B

Follow @ihubbusiness   What does this have to do with Internet marketing strategies?   Quite a bit as it happens. Read on.   A Japanese friend of ours sent me an email asking for my  recommendations of European travel reviews to take with her on her travels around Europe.Too much information overload on the internet [...]

6 Ways To Keep Your Content Unique

On August 22, 2011, in Content Development, by Lola B

Follow @ihubbusiness     Whether or not content is king, it is still a pretty important subject. To that end,  here are some very  tips on how to write on the same topic in 6 different ways . As one wise person remarked: ‘There are no new ideas. There are only new ways of making them [...]

WordPress users- 4 useful tips to secure your blog and your content

On August 19, 2011, in Content Development, Web design, by Lola B

Follow @ihubbusiness     One of the first pieces of advice I was given in relation to my WordPress blog was the importance of securing it.  The worst case scenario- ie everything disappearing into the ether almost overnight- is not good news. Here are some tips I have been given which are shown below:   [...]

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Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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