On March 3, 2012, in Social Media, by Lola B

Follow @ihubbusiness   I cautiously suggested to a small business  that social media might be the way to promote the amazing content on her website (lol). Rolling of eyes , sighs with the inevitable look askance at me at the very thought. This, in the internet age! But hey, every challenge presents an opportunity. The [...]

What is Social Bookmarking? 7 sites worth digging

On January 14, 2012, in Social Media, by Lola B

Follow @ihubbusiness   According to Wikipedia, “Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is a significant feature of social bookmarking systems, enabling [...]

Outtwittered? 7 cool ways to use Twitter

On January 6, 2012, in Social Media, by Lola B

Follow @ihubbusiness   I recently tweeted my 'learn of the week'( lol- ok one of them) which was that whilst Twitter is great as a marketing tool, it is hardly a place for nuance. This got me thinking that it was about time I responded to the still many people who profess to not 'get' [...]

Applying Science to Social Media: Analytics 101

On November 17, 2011, in Social Media, by Lola B

Follow @ihubbusiness     By Sharon Lane These days, the importance of using social media to connect with customers goes almost without saying. And with a variety of channels to choose from that offer direct access to millions of people at no cost, what's not to like? Well, for one thing, there's the issue of [...]

7 Small Business Mistakes to Avoid at All costs

Follow @ihubbusiness Ever wish you knew then what you know now?  What would you do differently?  What would you do again?What would you absolutely not do? I've spent a good part of the last few months talking to a significant number of startups and small businesses about the above-  to find common themes around the area [...]

How to build a community on Twitter from scratch

On October 7, 2011, in Social Media, by Lola B

Follow @ihubbusiness     Succeeding in Twitter is achieved by getting a critical mass of followers. Your target is to have a large enough number of relevant followers; those who will be interested in your content. The more followers you have, through the simple power of social proof – the more likely it is that [...]

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Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at, a copywriter consultancy which she founded. Email:

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