Why use them?
Social networks simply give you another channel to use for communicating with your existing customer base , but they can also be leveraged to attract new visitors or followers. It is not unusual nowadays to find entire businesses build primarily by using social networks or media to market themselves. The downside of social media is that it takes a concerted amount of time and patience to reap the rewards, however much of the effort can now be automated using tools such as bufferapp and twitterfeed.com to link your blog feed to your twitter and facebook account.
Which ones should you use?
The first network you ought to use is Twitter. The growth of Twitter has been exponential – everyone knows someone who is on Twitter even if they are not. It is very straight forward to register on Twitter, however getting used to the language used 'tweets' can take a little while. Have a look at these videos to get you started.
Simply create an account on Twitter with the name of your website and use it to share posts from your site or blog and relevant links from around the web. The objective is to create added value whilst interacting with as many people as possible.
'Facebook helps you connect and share with people in your life' is the subscription call of this social network which has come in for some stick at various times this year with reports of record numbers of people 'switching off' (admittedly I have been slow to use it myself). However with around 750 million people using it or thereabouts, it is very difficult to ignore.
Create your personal profile, then a page for your website. There are other features worth exploring too, and it is worthwhile adding pictures, graphics, videos and articles to your page.
A basic facebook marketing plan has three elements to it: Lettting your customers an wider network know about your facebook page ( you need to create a personal profile first beefore being able to create a business facebook page), updating your page using automated social tools , and finally getting 'stuck in' and engaging with people of interest to you .
Here is a very good article by Tamar Weinberg from Mashable about how to use facebook to market your business
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