Social Bookmarking Sites

On July 20, 2011, in Advertising Strategies, by Lola B


Social bookmarking sits allow you to store and share 'bookmarks' of webpages with anyone you wish. 

The way they work is to use a ranking system to determine which bookmarks are the most popular around their community and it is these that will appear on their coveted front page. It is important to spend time working out how they are best used and also the 'unspoken rules of engagement' that govern them. Have a look at the kind of content that gets to their front page, how their headlines are written,  and also the types of comments their users leave. Use resources like social marker to submit your best content to them.

The main ones

Perhaps the best known social bookmarking site is Digg.com.  Appearing on the homepage  of Digg is a bit like winning the lottery  in the sense that you could find yourself receiving an unprecedented number of 'visitors' to your site in  no time at all. It is also like winning the lottery because it is  virtually impossible for a small business to find themselves on a front page, due to competition from larger heavyweight companies.

 

Another popular social bookmarking site is StumbleUpon which works  around a toolbar which you will need to install on your webbrowser.  Even just a few likes on this site can result in a very healthy amount of traffic to your site.

Other bookmarking sites include:

Faves.com

Buzz.Yahoo.com

ShoutWire.com

Mixx.com

Newsvine.com

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ABOUT

Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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