Marketing Sherpa’s 2012 Search Marketing Benchmark Report –‘ SEO Edition: Research and insights on the creating and capitalizing on a rich end-user search experience’ gives some great insight into the seo strategies that are most likely to produce results. Here they are in order of effectiveness from the most effective to the least effective:
·        Content creation
·        Keyword research
·        SEO landing pages
·        External link building
·        URL structure
·        Blogging
·        Meta description tags
·        Digital asset optimization (images, videos, podcasts, webinars PDFs etc)
·        Social media integration
·        XML Sitemap
·        Internal linking
·        Competitor benchmarking
 So in a nutshell, you need to focus on at least the top five- ideally all of the elements.
Another report in the same study looked at the most challenging strategies to execute. These were in order:
·        External link building
·        Content creation
·        Blogging

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Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at, a copywriter consultancy which she founded. Email:

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