Or is it just all hype?

Mobile advertising makes use of mobile phones for sending advertising to customers and potential customers. The ads may be sent by the company itself, or via the phone company that provides the mobile service. In some cases, the advertising is sent by the mobile phone company in an attempt to keep service costs down.

Who cares ?

Cnet reported that by 2008, use of these mobile ads was becoming more prevalent, and they have continued to grow by leaps and bounds since that time. In 2008, thirty eight percent of mobile users said that they got advertisements on their phones. This number has now grown to nearly seventy five percent of mobile phone users. About half of the users surveyed by Neilson Mobile actually respond to these ads, making them a very useful marketing tool.

Will the trend last?

The answer to that question depends on how much people mind getting these mobile advertisements. According to Cnet, for the most part, people do not mind seeing these ads if it keeps the overall cost of their service low. Most people have unlimited texting plans, so it doesn’t cost them anything but a few seconds of their time to receive one of these SMS messages. If they do not wish to respond, they can simply delete the message.

The future’s bright, and it’s mobile

This data would suggest that the future for mobile advertising is bright indeed. It shows that the general public is well adjusted to receiving these ads and that you are more likely to get your ad seen by mobile users than by, for example, television or radio channel surfers.

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Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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