Part 2 of 5

 Once you have made sure your site is as easy as possible for spiders to crawl, you can then move on to part 3 of the SEO process: Keyword research.


 Four steps  to Keyword research.


  Follow these four simple steps

1.      With the help of friends and colleagues brainstorms the words that people you want to attract are putting into search engines. In simple terms, if you use the word ‘bespoke jewellery’ a lot you will appear fairly high up in the search engine rankings when people search for ‘bespoke jewellery’. This is great if you are marketing your jewellery design business but not so good if your business is about antique furniture, for example. The choice of the keywords or key phrases you use is therefore crucial. In search terms, you are looking for around 15,ooo and 30,000 searches across your keywords if your market is the UK, and more than double that if you are advertising across two continents, eg the US. Please note, this is just a rule of thumb and is not set in stone. Your particular niche will be material. That said, you will probably not be too interested in a new product that only generates around 50 searches a month; equally a market that pulls in millions of traffic is a little on the big side, methinks.



2.      Get an insight. Go to to begin Google Insights. this will show you how search terms compare in terms of traffic over time  as a percentage of total searches. To see how this works, simpley type in your two or three most important keywords or keyphrases, set your regional options to United Kingdom or whatever yoru intended market, the  timeline to the present day and then simply click on the Search button. Look at the overall trend, but bear in mind that peaks and troughs are expressed graphically here as a percentage of the overall search received. In other words, they do not tel you whether the actual numbers of searches has risen or fallen. What they will tell you is whether your search terms are gaining in popularity or not.


3.      Aim for keywords that are not so competitive but are still searched on a lot.


4.      Narrow your list down to around a dozen keywords. The next step is to work your keywords into your content and your page titles, which we will look at in the next part of this series.

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Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at, a copywriter consultancy which she founded. Email:

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