If you are not sure then run your website through the following checks: 

 1. Your visitors know why they are on your site  

    Ask a few people who have never visited your site to tell you what they think you are trying to achieve. If they draw a blank, it’s back to the drawing board for you I’m afraid.

2 Your unique selling point is clear

. When people land on your site, they should immediately know that they will achieve what they are looking for which presumably will be better etc than anything else they know about.   

3.  Your keywords and key phrases are highlighted in bold.

Create big headlines and subheads that use the same keywords and phrases that your target audience is searching for. 

 4.  You call your visitors to action in every page.

A call-to-action is what you want your customer to do. For example, do you want them to sign up for your free e-book, or register for a webinar? "Download now." Is a pretty clear call to action that works for me (especially if it’s free).

5. You give before expecting to receive

 The only thing you really need from your website visitors is a first name and an e-mail address—this is just enough to start building a relationship. Give them enough content that satisfies a need early on, and for free, then start building a more commercial relationship with them at the same time as educating them on your product or service.

6.    You use images and graphics.

Make sure that you have a picture of your product on the site—even if it’s a digital product. There are many tools you can use to create a picture or set of digital products. One software option is BoxShot3D.com. Photos and graphics are important, but don’t overdo it. A popular source of photos and graphics is iStockphoto.com. Use graphics that show your product or the benefits of your service. Other options include video, screencasts or even PowerPoint (visit our free resources page for easy How-to information).  To create video all you need is a flip camera and a computer to download onto, screen casts can be done for free at the basic level (try wwww.screencast-o-matic.com) and most of us have PowerPoint – simply transform your files into video and upload onto http://www.youtube.com/ or your own website!

Getting British Business Online


Getting British Business Online is a fabulous campaign which gives you access to a range of tools – just the thing to make a few website improvements: you can attract new customers with a free listing on Google Maps; learn how customers are using your site with Google Analytics; and make it easy for customers to buy online with PayPal.

Getting British Business Online is part of Google’s continued efforts to help small business get online for the first time and make the most out of the internet’s huge potential


To start your free website now visit www. gbbo.co.uk



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Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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