10 Paragons of online marketing excellence

On June 13, 2011, in Web design, by Lola B



We all need role models, even virtual ones on the internet. Role models prove that there is light at the end of the tunnel. They give us a reason to continue to move forward and more importantly examples we can emulate in our own way. So we like them. Here are 10 of our heroes, who all demonstrate the possibilities that exist when seeking to market our businesses online.




Can Peter Cashmore and his team do no wrong? With in excess of 5 million monthly pageviews, Mashable is the world’s largest blog on social networking. All the more amazing when you read about Cashmore’s (comparatively) humble beginnings.





The UK version of TechCrunch.com focusing on Web and Mobile start-ups has much to recommend it. I dare you to not want to come off the site. A site that knows what its target really wants and delivers it to them on a virtual plate.




 An impressive online personal stylist and personal shopper, managed by professional personal stylists, ‘not complex algorithms’. A fine example of how keyword research (istylista’s founders made extensive use of Wordtracker) can really boost your website traffic.




This site focuses and reports on all the latest gadgets and technology and is continually keeping visitors one step ahead with new and exciting developments. Has over 60,000 subscribers and serves over 1 million page views per month.




 Created by the Music Genome Project, Pandora offers a unique Internet radio service by playing related songs not based on the likes and dislikes of other people, but based on how close together the songs are musically. This cool website is great for putting music on in the background while you surf or work.




A pretty cool website is perfect for anyone that really likes podcasts or is looking to put some personality into their custom home page. Audio and Video, when positioned in context can add real value to a visitor’s experience.


Stumble Upon


 Stumble Upon, a social bookmarking site, is like having a remote control for the web where you can flip through website after website. Beware of repetitive clicking.



An interesting blog for anyone looking to streamline their life, Lifehacker provides tricks and tips for getting stuff done. Whether you need tips to help with time management or a shortcut to completing a certain task, Life hacker has it all.


Unusual gifts for the house, weddings, birthdays and more. All beautifully presented with lifestyle photography online. A fine example of the value of adding relevant, stunning imagery to enhance a visitor’s experience.

The Personal Paperco.co.uk


The products (stationery) are incredibly elegant, and beautifully packaged. The service is second to none. The website is slick with easy navigation. Owner Alix Martin-Zakheim is a worthy recipient of the numerous accolades she receives, not least from Vogue.


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Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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