Common Pitfalls in Article Marketing

On October 1, 2013, in Advertising Strategies, General Internet Marketing, by Lola B

Follow @ihubbusiness   Guest Post Article marketing, done correctly, is a highly effective way to market your products and services.  If you have tried your hand at article marketing without seeing the promised rewards, it could be that you have fallen into some of the common pitfalls. Article marketing does not rely on likes and [...]

GETTING STARTED: TWEETING FOR YOUR BUSINESS

On March 3, 2012, in Social Media, by Lola B

Follow @ihubbusiness   I cautiously suggested to a small business  that social media might be the way to promote the amazing content on her website (lol). Rolling of eyes , sighs with the inevitable look askance at me at the very thought. This, in the internet age! But hey, every challenge presents an opportunity. The [...]

Advertising as an Income Stream 14 ideas

On February 1, 2012, in Advertising Strategies, by Lola B

Follow @ihubbusiness     If you are looking for another income stream for your website or blog, and your blog attracts a good amount of traffic, it will be well worth your time investigating advertising opportunities.  As well as doing your own research, here are some ideas to get you thinking about what could be [...]

What is Social Bookmarking? 7 sites worth digging

On January 14, 2012, in Social Media, by Lola B

Follow @ihubbusiness   According to Wikipedia, “Social bookmarking is a method for Internet users to organize, store, manage and search for bookmarks of resources online. Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is a significant feature of social bookmarking systems, enabling [...]

Outtwittered? 7 cool ways to use Twitter

On January 6, 2012, in Social Media, by Lola B

Follow @ihubbusiness   I recently tweeted my 'learn of the week'( lol- ok one of them) which was that whilst Twitter is great as a marketing tool, it is hardly a place for nuance. This got me thinking that it was about time I responded to the still many people who profess to not 'get' [...]

Applying Science to Social Media: Analytics 101

On November 17, 2011, in Social Media, by Lola B

Follow @ihubbusiness     By Sharon Lane These days, the importance of using social media to connect with customers goes almost without saying. And with a variety of channels to choose from that offer direct access to millions of people at no cost, what's not to like? Well, for one thing, there's the issue of [...]

7 Small Business Mistakes to Avoid at All costs


Follow @ihubbusiness Ever wish you knew then what you know now?  What would you do differently?  What would you do again?What would you absolutely not do? I've spent a good part of the last few months talking to a significant number of startups and small businesses about the above-  to find common themes around the area [...]

10 Timeless Lessons I learned from My First Startup

On November 7, 2011, in Advertising Strategies, by Lola B

Follow @ihubbusiness   The purpose of sharing these lessons is to help you be more acutely aware of the common points of difficulty in small business. I have made many of these mistakes, so you don't have to.   1.       There is more than one way to grow your business!   Yes!  In my defence this [...]

How to build a community on Twitter from scratch

On October 7, 2011, in Social Media, by Lola B

Follow @ihubbusiness     Succeeding in Twitter is achieved by getting a critical mass of followers. Your target is to have a large enough number of relevant followers; those who will be interested in your content. The more followers you have, through the simple power of social proof – the more likely it is that [...]

8 Very Effective Tactics To Promote Your Blog Now

On September 21, 2011, in Advertising Strategies, Search Engines, by Lola B

Follow @ihubbusiness         A colleague of mine recently spoke to me about an email he had received from a subscriber which spoke of frustration of not being able to increase the number of visitor’s to her( the subscriber’s) site. When my colleague asked her what she had been doing to promote her [...]

Blogging: Are You Convinced By It?

On September 15, 2011, in Advertising Strategies, Content Development, by Lola B

Follow @ihubbusiness   Picture by Creative Commons: Cambodia4Kidsorg Does anyone actually read blogs? Are you really convinced by them or not?    First I think a separation of the business blog from the personal one is necessary. These days the blog as a personal diary has more or less been replaced by Facebook and Twitter, [...]

8 steps to effectively market your business online

On September 9, 2011, in Advertising Strategies, Search Engines, by Lola B

Follow @ihubbusiness   Here are some best practice Internet Marketing Tips to help you boost your Internet Traffic and Online Visibility Step1. Develop a marketing plan Start with the end in mind Set some goals Choose a few strategies from each of the tips below Set some realistic time lines  Constantly evaluate your results Step [...]

iStylista, your online personal stylist and personal shopper – Luxury Fashion & Personal Stylist Directory

On September 8, 2011, in Advertising Strategies, by Lola B

Follow @ihubbusiness iStylista, your online personal stylist and personal shopper – Luxury Fashion & Personal Stylist Directory.   A short post Clearly this is not istylista. Merely an example in what I would say was ‘pretty good best practice’ internet marketing and makes a stunning case study.   What stands out for you?   Sign [...]

How to start up well – the essential Jargon buster for newbies

On August 28, 2011, in Advertising Strategies, by Lola B

Follow @ihubbusiness     One of the impediments to beginning internet marketing is the bewildering array of jargon used.  Below is  your jargon-buster- an explanation of some of the main terms employed on the net, which I hope will  help make the whole internet adventure  much easier:   Algorithm:   The set of rules for [...]

Social Bookmarking Sites

On July 20, 2011, in Advertising Strategies, by Lola B

Follow @ihubbusiness Social bookmarking sits allow you to store and share 'bookmarks' of webpages with anyone you wish.  The way they work is to use a ranking system to determine which bookmarks are the most popular around their community and it is these that will appear on their coveted front page. It is important to [...]

Is the Future Bright for Mobile Advertising?

On July 10, 2011, in Advertising Strategies, by Lola B

Follow @ihubbusiness   Or is it just all hype? Mobile advertising makes use of mobile phones for sending advertising to customers and potential customers. The ads may be sent by the company itself, or via the phone company that provides the mobile service. In some cases, the advertising is sent by the mobile phone company [...]

Your internet marketing plan: set some goals!

On June 25, 2011, in Advertising Strategies, by Lola B

Follow @ihubbusiness Do the maths!   Decide on a monthly basis, on average, how much money you want to generate via your website. You can then work backwards to calculate exactly how many website visitors you will need per month. For example, you’ve said that you would like to grow your business by £100,000 (go [...]

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ABOUT

Ihubbusiness is an information hub for small businesses who wish to learn about internet marketing. The site was founded by Lola Bailey in 2010. Lola is a member of the Institute of Digital Marketing and has over 20 years sales and marketing experience. She is also a full-time copywriter at www.write-upcommunications.co.uk, a copywriter consultancy which she founded. Email: editor@ihubbusiness.co.uk

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